Groupon vs Living Social | Which is Better and Why? (Feb, 2011)

We compared Groupon vs Living Social with our AR Appraisal Rankings® method

Our Choice: Groupon

             1. Groupon

            2. Living Social

Why?:  Groupon  because it is easier for customers to relate with the product bargains especially that offers are on a local basis.

Groupon Vs. Living Social | Which is Better and Why?
Here are two of top websites that offers marked down products and service. Find out here which one contains the better deals.
#1 Groupon
Groupon is a website that caters the entire world in a local market by offering the best “deals-of-the-day”. It started out in Chicago in 2008 and 2 years after, it continuously expanded connecting businesses and consumers from around the globe.
Pros:

  • Has “deals-of-the-day” available to a large market scope
  • Large market scope entitles to greater and better opportunities
  • Offers a single “Groupon” on a daily basis for every market
  • No upfront payment

Cons:

  • Takes a small part of every retail sale

#Living Social
LivingSocial offers daily deals in the international setting. It is relatively newer that Groupon but its services are quite similar. You can purchase marked down deals from LivingSocial as you can also do with Groupon.
Pros:

  • Provides daily deals to the international market up to 50% discount
  • Has virtual bookshelf
  • No upfront payment to sync favorite books with Facebook page

Cons:

  • International scope makes it complex
  • Takes a small part of every retail sale

And the Winner is – Groupon
Since Groupon has offers that are on a local basis, it is easier for customers to relate with the product bargains. This also provides an easier way for sellers to attain access and control the volume of deals that they offer. Groupon is also more personalized in approach which is preferred by many online customers.